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BOOK REVIEW: 'THE POWER PRESENTER', by Jerry Weissman

Tag:samsonite briefcase catalog cases samsonite briefcase | 74 Viewers| optimumperformancetechnologies 2009-04-11 20:19:34 Publish:

Having enjoyed reading the author's earlier book, 'Presenting to Win', naturally I am happy to acquire & read presentation coach Jerry Weissman's new book, 'The Power Presenter'.

For some strange reasons, I don't normally read books on "powerful presentations".

Other than Jerry Weissman's earlier book, I can recall that the last book on this subject I have read quite some time ago happens to be 'The Art of Woo: Using Strategic Persuasion to Sell Your Ideas'. [Please also refer to my earlier review.]

Prior to that, I believed it was Bert Decker's 'You've Got to be Believed to be Heard', which I had read during the mid-nineties or so.

From the standpoint of communicating ideas persuasively, especially to a large audience, I reckon 'The Power Presenter' is a fine book. It is packed with excellent insights, practical tools, inspiring case examples as well as amusing anecdotes.

Although, technically to a large extent, it has a obvious slant towards political presentations, as illustrated by numerous case examples from Nikita Khrushchev, Winston Churchill, Martin Luther King, John F Kennedy, Ronald Reagan, Bill Clinton & George Bush, & Norman Schwarzkopf, the author's practical advice - treats & tricks of presentation mastery, to be more precise - have been well-presented & easy to follow.

Fortunately, to my pleasant delight, the author has also thrown in a relatively good number of business cases involving CEOs preparing for their IPO Roadshows.

What I like most about the book is the author's expressed philosophy of structuring presentations as sort of empathetic "person-to-person" conversations to gain audience engagement, followed by his 'Mental Method of Presenting', & its integration with body language, cadence control, graphics synchronisation with narrative, audience empathy, etc.

Naturally, as a supplement to the book's contents, I have also enjoyed my password access to watching archival video footage at the author's corporate website.

As a frequent user, I also like specifically Chapter 11 to 13 with regard to PowerPoint.

To some extent, quite disappointingly, I note that there has been some annoying repetition of key points several times by the author throughout the book.

Comparatively speaking, I still prefer the author earlier book, 'Presenting to Win'.

Nonetheless, to end my review, I like to say that this book is a handy resource on a manager's bookshelf, especially when one has to stand up, be heard & reach people with influence from time to tome.

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